What we build
Systems for the process, not a catalogue of tools.
We do not start with a product. We start with how the company sells, decides, and completes work — then we build the system that should have been there. CRM, ERP, automation, and internal platforms are not four offerings. They are four ways the same system shows up.
The path
- 01
Demand
How work starts.
- 02
Decision
Who waits, who says yes.
- 03
Handover
The next desk already knows.
- 04
Record
One place that is true.
The difference
Most tools ask the business to adapt. We build around the path that already exists. The software is the mechanism. The business system is the product.
Generic
The process is forced around the tool.
Alphtec
The system is built around the work.
When this is the work
Signals that a generic tool is already being worked around.
- The unofficial process is the real oneWork happens in chat, sheets, and a few people's heads. The licensed tool is updated afterwards, if at all.
- Truth lives in more than one placeSales, delivery, and finance each have a version. A meeting exists to reconcile them.
- Exceptions are the workThe product has no place for how a deal, an approval, or a handover actually waits. People invent a workaround.
- New people inherit a mazeThe company scaled. The method did not. Training is a tour of workarounds.
Index
How the same system shows up.
A CRM that does not speak to delivery is still a workaround. Automation without a record is still chase-and-remind. Each build follows the same three layers — work, organisation, record — whether the surface is sales, operations, or the site in front of them.
- 01Custom Business SystemsA website, an ERP, an operations platform — shaped around the logic of a specific business, not a product it has to squeeze itself into.Read →
- 02CRM & Sales SystemsSales systems that follow how revenue is actually won — stages, judgement, and follow-through included.Read →
- 03Business Process AutomationAutomation where repetition is expensive — after the process is understood, not instead of understanding it.Read →
- 04Internal Business SystemsInternal platforms that hold operations in one place — the work, not a mosaic of shared folders.Read →
What we do not build
If a well-chosen product is close enough, buy it.
We do not start with a preference for writing software. Custom is the decision that how the company works is worth building around — that the way this company sells, decides, and finishes work is valuable enough to be held on purpose. If a standard tool covers that with little distortion, it should be used.
We also do not put a process in software if the company cannot describe it. A build will not create the thinking. If two people still argue about how a sale moves, that argument belongs in a room, not in a database.
If this is the system the company should have been running,
Tell us how work actually moves. We will treat that as the brief.