01
The brief
M2HSE Training is a UK construction and health-and-safety training provider — CITB, NVQ, IOSH and related routes. Learners book a place. Employers book a cohort or a package. Delivery is classroom, online, and hybrid.
They already had a public website. What they needed was a custom system behind it — so sales, marketing and delivery were not reconstructing the same conversation in different tools. Follow-up waited on a shared inbox. Online sales were hard to treat as a number the team could run.
02
The CRM admin
A picture of the desk — not a spec. The live admin, and how it is wired, stays with M2HSE.
Today
Owned
Waiting
Queued
Ready
With delivery
- Employer packageSales · open
- Named enquirySales · open
- Return bookingDelivery · held
Marketing spend
£4.2k
This month — reviewed against the sale.
Online sales
£287k
Online, this month — visible on the same report.
03
The outcome
Then · online sales
£23k
A month — before the site and desk were joined.
Now · online sales
£287k
A month — same catalogue, now finished from the desk.
The figures on this page are indicative — a picture of the lift, not an extract from their books. We keep the live numbers off the public review, out of respect for the business and the relationship.
12×
Online sales
£23k a month is now £287k.
83%
Conversion
Now measured, enquiry to booking.
Same day
Follow-up
Every live enquiry has an owner.
Live
Reports
Spend and sales in one scroll.
| Then | Now | Lift | |
|---|---|---|---|
| Online sales / month | £23k | £287k | 12× |
| Conversion | Offline | 83% | visible |
| Time to reply | Shared inbox | Same day | owned |
| Reports | Month-end | Instant | joined |
We already knew how to sell and deliver a course. What we needed was one system the team could run — not a brochure with a form on the side.
04
What we built
Alphtec built the M2HSE website and the internal admin as one application. The public site is how demand lands. The admin is how the company finishes it. The detail of that desk stays with M2HSE — this review does not publish the internals.
What can be said: it is not a generic training LMS, and not a form bolted onto a brochure. It is a custom CRM and content layer for how M2HSE already sells and delivers CITB, NVQ and IOSH work. Sales, marketing and delivery share one record. The rest of the edge is theirs.
M2HSE website
How a learner or an employer finds the work.
- The catalogue they already sell — CITB, NVQ, IOSH and related routes.
- A way in for an enquiry, without handing the process to a third-party form.
- What the buyer sees is driven from the same system the desk runs.
M2HSE admin
How the team finishes what the site started.
- Custom CRM for the conversations the site captures.
- The operational tools sit behind a login — not listed here.
- Reporting the team can open without exporting a sheet.
The shape — not the internals
01 · Public site
How a learner or an employer finds the work and starts a conversation.
02 · Internal admin
How the team runs that conversation once it has landed.
03 · One record
The site and the desk write to the same object — not two tools taped together.
04 · Reporting
Spend and the sale can be reviewed together, when the team needs them.
If this is the kind of path,
Bring the enquiry, the register, the invoice that does not match. That is enough to start.
Their public site: m2hse.co.uk